Director, Product Marketing

Marketing San Jose, California


About Us

Do you want to make an impact? McKinsey Global Institute ranked automation of knowledge work as #2 in their top 12 disruptive technologies that will transform life, business, and the global economy. We are one of the world’s fastest growing software companies and a global leader in Robotic Process Automation (RPA) solutions for G2000 enterprises and corporations across more than 90 countries.

At Automation Anywhere, we are passionate in our belief that Software Bots can free people to create, think, discover, and ultimately build great companies. Our platform includes Robotic Process Automation, Cognitive technologies and Analytics and is adopted by over 2000 of the world’s leading enterprises and many are calling it one of the most essential and disruptive technologies in the market today.

Position Summary:

As a key leader in the Product Marketing team, you will be responsible for evangelizing the front office business for Automation Anywhere. A hands-on leader, you will be responsible for the development and execution of marketing strategy including go-to-market strategy, content creation for marketing and sales materials, and measuring the effectiveness of all marketing programs for Automation Anywhere’s front office offering. You will work on product messaging and sales enablement to ensure that all marketing objectives are met or exceeded.

Primary Responsibilities:

  • A solid understanding and hands-on experience of crafting and executing a global go-to-market plan for enterprise-class software or solutions. The ability to articulate and communicate an end-to-end GTM plan is an important requirement for this role
  • Experience in contact center, front office in the enterprise space is a big plus but not a requirement
  • Demonstrated experience in building, socializing and getting C-level buy-in of global messaging and positioning for an enterprise-class product or platform or solution
  • Experience building and running at least a small team of marketers
  • Demonstrated ability to effectively manage cross-functional relationships with other teams including but not limited to product management, sales, sales enablement, partners, demand gen, website, support, customer success and others
  • Ability to communicate effectively to share the product vision, technical details, positioning and messaging to stakeholders across all departments and org layers
  • Demonstrated experience to be the sole person responsible for the global success or failure of a flagship technology of strategic importance to the company

Minimum Qualifications

  • 12+ years marketing experience, creating product messaging and running programs
  • Bachelor’s degree required. MBA would be ideal
  • Experience in contact center, front office in the enterprise space is a big plus but not a requirement
  • Experience at a fast-growing software company or enterprise company strongly desired
  • Experience in product marketing and content creation
  • Excellent written/oral communications and analytical skills
  • Desire to build and train a new team

Why Automation Anywhere?

At our company each person brings their unique talents to work as a team and make a difference.
As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way.  Our technology is the game changer, and our people give us the edge to better our world and go be great!

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.


All unsolicited resumes submitted to any email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.