Mission

The Senior Vice President of Sales and Marketing Support will lead the team supporting sales and marketing processes across all of Autocar’s vocational areas, which includes managing all sales intelligence, sales operations, sales engineering, digital marketing, and channel management efforts. In addition, they will lead market analysis (in collaboration with the Vocational GMs) with a focus on lead generation and identification of potential new sales opportunities.  They will work with the GMs and the Marketing team to help design and execute the Autocar marketing strategy to increase market share across all vocations while ensuring the integrity of the Autocar brand across all channels.

Job Description

Senior Vice President of Sales and Marketing Support

Autocar, LLC Birmingham, Alabama

Description

We are looking for an experienced Senior Vice President of Sales and Marketing Support to manage a broad spectrum of responsibilities. As a primary responsibility, they will lead the team supporting sales and marketing processes for all Autocar’s vocational areas. The Sales and Marketing Support team manages all sales intelligence, sales operations, sales engineering, digital marketing, and channel management efforts in support of the vocational teams.

In addition, upon onboarding, this SVP will lead a full analysis of Autocar’s market (in collaboration with the Vocational GMs) with a focus on driving sales growth by identifying customer segments which can be targeted and acquired through lead generation. They will work with the Vocational GMs and the Marketing team to develop, deploy, and measure campaigns to support these customer acquisition efforts; to help design and execute the Autocar marketing strategy to increase market share across all vocations; and to ensure the integrity of the Autocar brand across all channels. By monitoring and managing the messaging to customers across channels, including direct sales, inside sales, and marketing, the SVP will act as a steward of the Autocar brand, ensure that the company is presenting a cohesive and consistent brand message across channels and stages.

This position requires a blend of team leadership, creative and strategic thinking, analytical prowess to measure and adapt deployed strategies as needed, and cross-functional ability to work across the enterprise to provide internal customer support, create digital market leadership, and protect brand integrity.

Key responsibilities:

Team Leadership

• Lead and mentor a team of sales and marketing support professionals, fostering a collaborative and innovative work environment.
• Analyze, design, and implement processes for the Sales and Marketing Support team to ensure organizational alignment while enabling all Autocar’s vocational teams to maintain a tailored approach to their markets.
• Hire and onboard “A” players as necessary.

Strategic Execution

• Work with the vocational GMs and Marketing team to develop and execute a marketing strategy that differentiates Autocar in the market.
• Work with the vocational GMs to develop tailored strategic messaging for each vocation that maintains alignment with the Autocar core value proposition.

Market Analysis and Inside Sales

• Analyze vocational markets to identify addressable market that can be targeted and acquired via effective lead generation.
• Support inside sales teams to grow sales by ensuring brand value is effectively communicated, and by improving brand experience for inside sales customers.

Marketing Strategy and Analytics

• Collaborate with the Vocational GMs and the Marketing team to:
  • Develop and implement marketing strategies from ideation through deployment to create sales growth across all vocations.
  • Design, manage, and measure marketing campaigns across various channels as needed, including websites, social media, and email marketing.
  • Analyze marketing analytics and data to measure campaign performance and identify areas for improvement.
  • Ensure that marketing strategies are aligned to organizational KPIs.
  • Explore and integrate new digital technologies and tools into the marketing strategy toolbox to stay ahead of industry trends.
• Grow digital brand awareness for Autocar to support complementary sales channels.

Sales and Marketing Training

• Design and manage an effective sales training program to ensure sales personnel is enabled to achieve sales targets while communicating Autocar’s value proposition.

Competencies

Team Leadership

• Proven ability to lead cross-functional teams.
• Excellent communication and interpersonal skills.

• Ability to “Walk the talk”, and demonstrate alignment with the corporate vision, mission, and operating principles.

Strategic Thinking

• Ability to develop and implement effective business strategies.
• Strong analytical skills to assess market opportunities and risks.

Data-Driven Decision Making

• Ability to design and manage against metrics and KPIs for the performance of digital campaigns against sales growth targets
• Ability to identify market trends and competitive landscape

Market Analysis

• Ability to confidently analyze new markets, and to identify market opportunities for digital sales and marketing

Marketing Performance Measurement

• Proven experience designing, launching, managing, and measuring impact of marketing campaigns to achieve growth targets

• Ability to measure ROI of marketing spend to ensure maximum impact

• Track record of achieving aggressive growth targets for launched campaigns.

Innovation

• Ability to foster a culture of innovation and continuous improvement.
• Experience exploring, launching, and managing new technologies to provide market leadership

Experience & Qualifications

• Minimum 10+ years of sales and marketing experience, including 5+ years in a team leadership position
• Ability to anticipate, set, execute, and manage priorities, resources, goals, and projects.
• Demonstrated, measurable success in launching digital campaigns to achieve business growth for multiple product categories
• Bachelor’s degree required; MBA or other relevant advanced degree preferred.
• A person in this role would benefit from experience in team leadership, sales support, marketing strategy design and execution, customer acquisition, and marketing performance measurement and reporting

Where will you work? The Senior Vice President of Sales and Marketing Support will be based out of our Birmingham, Alabama location.

What do we offer in benefits? We offer an attractive compensation and benefits package, including base salary, and benefits such as medical/dental/vision, 401K plan, etc.