Marketing Director

Marketing and Account Management Boston, Massachusetts


Description

The Marketing Director provides client and brand team leadership, develops senior level client relationships and is regarded by the client as a trusted advisor and business partner. S/he demonstrates visible leadership behaviors that will propel Arnold forward. S/he is a driver of client satisfaction, revenue growth, and business profitability for his/her assigned accounts. S/he will determine the best way to deliver a difficult message to both the brand/project team and the client effectively. Knows when to escalate issues. S/he has an entrepreneurial spirit and identifies opportunities within the client. S/he is a strong strategist and storyteller. S/he identifies the approach and strategic direction for his/her programs with the input of internal stakeholders and then sells it to the client. S/he is the lead driving the single view of the customer and the associated data/journey and learning plans to be in a constant state of optimization.

WORK 

Marketing Acumen:

  • Achieves expert knowledge in a client’s business with a broader view of the industry and competition
  • Understands challenges and partners with the client to apply our solutions to their problems, feeding the process to deliver great work
  • Creates opportunities for deeper collaboration and interaction and reinforces the client's status as an innovative participant in the creation of game-changing solutions
  • Builds and champions integration of the business
  • Contributes to industry thought leadership by driving innovation and the delivery of forward thinking solutions
  • Creates opportunities to share knowledge and learning of emerging marketing trends
  • Proactively identifies and pursues opportunities on behalf of the client that go beyond the obvious or accepted solutions
  • Is viewed by others as an inspirational and thought provoking leader. Routinely observes and evaluates quality of work being developed and leaving the agency
  • Strong understanding of customer marketing and the importance of data to drive marketing decisions.
  • Understanding of digital marketing and in particular social is a must – inclusive of not only creative but more importantly on being able to drive strategy and optimizations based on data and analytics.

Relationship Management:

  • Develops and sustains strong client relationships with senior level clients
  • Serves as internal champion for client initiatives while developing a healthy give/take relationship between client and agency based on mutual trust and respect
  • Effectively leads working client meetings and presentations to senior level clients
  • Uses skill in questioning, interviewing and strategic planning to define the client(s) business needs and sell recommend solutions
  • Successfully builds a collaborative and inspiring work environment
  • Actively works to build relationships across Arnold teams to develop cohesive innovative solutions
  • Can effectively manage client partner agencies and understanding how to navigate multiple stakeholders

Operational Aptitude:

  • Oversees team delivery of projects/initiatives that are on time and on budget
  • Proactively manage client expectations by communicating project and profit risks to team and client
  • Oversees management of specific project as assigned
  • Manages cross-functional team by establishing direction and providing information required for successful delivery
  • Understands intra-agency processes to efficiently execute work.

Communication:

  • Develops sell-through presentations to internal and client stakeholders
  • Takes a lead role in developing client presentations and other important communication in a clear, compelling and persuasive way
  • Runs effective working client, cross-disciplinary meetings with mid-senior level clients
  • Communicates key information about Arnold and other Havas agencies as appropriate in client meetings
  • Links communication to audience’s concerns and perspectives
  • Moves audience to desired action through clear and persuasive delivery of information

TALENT

Makes Self and Team Better

  • Driver of a team culture that fosters a good-to-great mentality and creates the best conditions for success across the entire team.
  • Sets personal development goals and engages in learning opportunities to achieve them
  • Participates and volunteers to lead knowledge-building and knowledge sharing activities
  • Trains, develops and coaches direct reports to continuously add value to clients and Arnold
  • Provides both informal on-going performance feedback and conducts formal progress reviews for all staff managed
  • Provides career path guidance and supports staff career decisions/continued learning
  • Works with under-performing staff to positively alter and improve performance
  • Advocates for staff needs to Arnold leadership and recognizes high performing staff
  • Provides constructive feedback to brand team members

Makes Agency Better

  • Has a point of view on industry structure, trends, initiatives, and issues
  • Has a point of view on best practices and solutions across functions
  • Supports Agency Marketing team with case studies of client work, results, etc.
  • Demonstrates the capability to develop innovative short and long term strategic marketing plans and program models
  • Authors POVs and participates in public speaking opportunities (i.e. universities, conferences, etc.)
  • Takes an active role in building a positive agency culture
  • Supports new business development activities

 

 

FINANCES


Business Management

  • Leads development annual scope of work and corresponding fee negotiations
  • Responsible for communicating budgets and forecasts to client and agency
  • Partners with Account Operations to insure project scope, metrics, and delivery are aligned to deliver on-time, on strategy, and on-budget solutions

Growth

  • Identifies organic revenue growth opportunities for Arnold that drives business success for the client. Sells into client organization
  • Achieves year-over-year growth by identifying and pursuing organic growth opportunities

Margin Management

  • Demonstrates smart margin management, analyze financial issues and take action to fix them

Required Knowledge & Skills

  • Bachelors Degree Required
  • 10+ years of applicable marketing and agency experience
  • Ability to keep composure and lead in high stress situations
  • Demonstrated excellence in interpersonal skills, leadership

Star qualities necessary to proceed to next level 

  • Has track record of stewarding award winning work
  • Regarded internally and externally as an exceptional leader
  • Demonstrated ability in creating the right casting and service models to service and grow client’s business
  • Proven abilities in public speaking, writing and socialization of the agency brand
  • Proven track record of driving agency’s cross-discipline operations and business development