You’ve lost the Junior title, congrats! Now its time to turn up the heat and show them what you’re made of. Some old business school adage said, “No one on earth needs a drill. They need a hole.” Think about that for a second. At this level, you don’t limit yourself to what’s asked for in assignments. Come up with new, different ways to achieve the same goal.
ROLES & RESPONSIBILITIES
- Be an idea machine. Spray them out with reckless abandon. You should feel like ideas are dripping off you as they flow from your head like a fountain. Your best ideas often come after banging your head against something for a while. So bang your head, and show a breadth of ideas with a breadth of approaches.
- Be reliable and be buttoned up. This is the single best way to move ahead as an art director. Make sure that when you’re assigned a project, it’s going to get done right and done on time.
- We have an extraordinarily large number of employees here whose job it is to think about the client. You are not one of them. Instead, think about what’s going to make great advertising. What is bold, brilliant and blows your own mind? Bring it.
- Bring in crazy ideas. All the best ideas were called “nuts” or “stupid” at some point or another. From the theory of relativity to that Skittles campaign, if your idea starts with “This might be a stupid idea, but…” then there’s a good chance it might also be great.
- Surprise us. There’s nothing better than someone stepping up to do something they weren’t asked to do. Come up with ways to help out and do them.
- Seek out feedback and improve. Learn from your CD’s. Make it your responsibility to get specific feedback from them so that you can improve. If your work isn’t going forward the way you’d like, find out why.
- Be a student of Advertising. Be aware of what your peers are doing, the competition and emerging technology. Seek out influence. Always be learning about the business you’re in.
- Know and love technology. Some of the best ideas come from technology that doesn’t exist yet. And there’s little question that we as an agency need to do more of these. So make it a point to learn about every new site, new gadget, new application, and apply this to your work.
- Clients have trouble buying things they can’t see. And they have trouble picturing things that are only described with words. Your job is to turn the agency’s best ideas into tangible, visible form, so that clients can understand their greatness. Make sure that happens and you can present them effectively.
YEARS OF EXPERIENCE
QUALIFICATIONS & SKILLS
Have a firm foundation of grammar, writing and language. You can’t know where to break the rules until you know what the rules are.