VP Marketing Director

Marketing and Account Management Boston, Massachusetts


Description

Marketing Acumen:
• Achieves expert knowledge in a client’s business with a broader view of the industry and competition
• Understands challenges and partners with the client to apply our solutions to their problems, feeding the process to deliver great work
• Creates opportunities for deeper collaboration and interaction and reinforces the client's status as an innovative participant in the creation of game-changing solutions
• Builds and champions integration of the business
• Contributes to industry thought leadership by driving innovation and the delivery of forward thinking solutions
• Creates opportunities to share knowledge and learning of emerging marketing trends
• Proactively identifies and pursues opportunities on behalf of the client that go beyond the obvious or accepted solutions
• Is viewed by others as an inspirational and thought provoking leader. Routinely observes and evaluates quality of work being developed and leaving the agency
Relationship Management:
• Develops and sustains strong client relationships with senior level clients
• Serves as internal champion for client initiatives while developing a healthy give/take relationship between client and agency based on mutual trust and respect
• Effectively leads working client meetings and presentations to senior level clients
• Uses skill in questioning, interviewing and strategic planning to define the client(s) business needs and sell recommend solutions
• Successfully builds a collaborative and inspiring work environment
• Actively works to build relationships across Arnold teams to develop cohesive innovative solutions
Operational Aptitude:
• Oversees team delivery of projects/initiatives that are on time and on budget
• Proactively manage client expectations by communicating project and profit risks to team and client
• Oversees management of specific project as assigned
• Manages cross-functional team by establishing direction and providing information required for successful delivery
• Understands intra-agency processes to efficiently execute work.

Communication:
• Develops sell-through presentations to internal and client stakeholders
• Takes a lead role in developing client presentations and other important communication in a clear, compelling and persuasive way
• Runs effective working client, cross-disciplinary meetings with mid-senior level clients
• Communicates key information about Arnold and other Havas agencies as appropriate in client meetings
• Links communication to audience’s concerns and perspectives
• Moves audience to the desired action through clear and persuasive delivery of information

TALENT

Makes Self and Team Better
• Driver of a team culture that fosters a good-to-great mentality and creates the best conditions for success across the entire team.
• Sets personal development goals and engages in learning opportunities to achieve them
• Participates and volunteers to lead knowledge building and knowledge sharing activities
• Trains, develops and coaches direct reports to continuously add value to clients and Arnold
• Provides both informal on-going performance feedback and conducts formal progress reviews for all staff managed
• Provides career path guidance and supports staff career decisions/continued learning
• Works with under-performing staff to positively alter and improve performance
• Advocates for staff needs to Arnold leadership and recognizes high performing staff
• Provides constructive feedback to brand team members
Makes Agency Better
• Has a point of view on industry structure, trends, initiatives, and issues
• Has a point of view on best practices and solutions across functions
• Supports Agency Marketing team with case studies of client work, results, etc.
• Demonstrates the capability to develop innovative short and long-term strategic marketing plans and program models
• Authors POVs and participates in public speaking opportunities (i.e. universities, conferences, etc.)
• Takes an active role in building a positive agency culture
• Supports new business development activities


FINANCES

Business Management
• Leads development annual scope of work and corresponding fee negotiations
• Responsible for communicating budgets and forecasts to client and agency
• Partners with Account Operations to ensure project scope, metrics, and delivery are aligned to deliver on-time, on strategy, and on-budget solutions
Growth
• Identifies organic revenue growth opportunities for Arnold that drives business success for the client. Sells into client organization
• Achieves year-over-year growth by identifying and pursuing organic growth opportunities
Margin Management
• Demonstrates smart margin management, analyze financial issues and take action to fix them

REQUIRED KNOWLEDGE & SKILLS

• Bachelor's Degree Required
• 10+ years of applicable marketing and agency experience
• Ability to keep composure and lead in high-stress situations
• Demonstrated excellence in interpersonal skills, leadership