Director of US, Market Access

Market Access Waltham, Massachusetts


Description

The Director of US Market Access will be responsible for developing and implementing the short- and long-term strategy for national/regional payer and channel customers, Home Healthcare, Specialty Pharmacy, and Specialty Distributors.  Additionally, this position will develop strategies and tactics for field based personnel executing programs for payers and the specialty channels for APL-2 in Paroxysmal Nocturnal Hemoglobinuria (PNH) and future indications.  This position will report to the head of Global Market Access and will be responsible for developing a strong capability within the organization.  In addition, this individual will be responsible for leading across diverse teams including US Marketing, Pricing and contracting operations, HCP and Consumer Marketing, manufacturing and logistics, and field sales.

Key Responsibilities Include:

  • Oversee and develop payer and channel positioning and strategies for the PNH franchise and upcoming launches in the US including input to forward-looking pricing and contracting approaches.
  • Support development of go-to-market distribution strategy incorporating key value drivers for each customer
  • Develop payer and channel field materials including education, economic value, and targeted engagement to support successful market penetration strategies in the U.S.
  • Work alongside contract strategy and operations team to implement payer strategies including disciplines including government pricing, trade/distribution, and contract development and execution
  • Collaborate with payer and channel customers and incorporate into developing future payer strategies to be implemented in the field
  • Understand customer needs, behaviors and motivations via internal/external discussions, market research and use insights to shape new ways of approaching payer and channel customers Oversee and guide segmentation and targeting
  • Understand decision making amongst business to business partners, and align and achieve behavioral objectives
  • Determine appropriate marketing mix to drive appropriate access to APL-2 and refine mix based on customer and market feedback
  • Represent payer and channel customer perspective to internal senior leadership team for pricing, contracting, reimbursement
  • Manage development of annual budget and tracking of monthly budgets and expenses with variance explanations

Education, Registration & Certification:

  • Bachelor's degree required.

Experience:

  • Minimum eight to ten years’ experience in marketing, distribution or specialty pharmacy operations required. Healthcare/pharma industry experience is a benefit
  • Previous experience with Pricing/Contracting Strategy, Pricing Strategy, and Payer and Channel Marketing is necessary. Launch experience is a plus. Proven ability to deliver outstanding achievements with limited time.

Skills, Knowledge & Abilities:

  • Must be open-minded and nimble to drive innovative solutions to meet payer unmet needs and concerns within a start-up environment
  • Comfortable to take calculated risks using imperfect information and insight.
  • Able to coach and mentor team to achieve and deliver on business priorities.
  • Must have strong leadership skills and the ability to influence others.
  • Must be comfortable leading cross-functional teams understanding key interdependencies with other functions - contributing creative ideas and positive energy to the group.
  • Applicant must have excellent organizational and project management. In addition, effective communication with others, especially those in senior executive positions
  • Must have exceptional time management skills - ability to prioritize work and meet deadlines.

 

 

EEO Statement: Apellis is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. Apellis strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, marital status, AIDS/HIV status, smoker/nonsmoker, and occupational pneumocononiosis or any other characteristic protected under applicable federal, state or local law.