Associate Director, US Patient Marketing Lead – PNH

Marketing Waltham, Massachusetts


Description

Position Summary:

Apellis is seeking a passionate and talented patient marketer for the role of Associate Director, US Patient Marketing Lead – PNH. It is an outstanding opportunity to make a significant impact for patients and the company, leading US patient and caregiver marketing for the first commercial launch for Apellis.

The US Patient Marketing Lead will be the hub of patient and caregiver strategy, insights, and centricity for the US organization, enabling a focus on delivering against the desired patient experience while achieving corporate goals. They will be responsible for building and executing patient and caregiver marketing plans for market shaping and product launch. They will be deeply engaged with cross-functional partners, fostering collaboration and accountability. They will report to the Director, US Brand Lead.

Key Responsibilities Include:

  • Translate global product strategies into objectives and strategies for US patient and caregivers. Advocate for US patient and caregiver needs to be integrated into global product strategies
  • Create a vision and plan for patient and caregiver marketing in the US for both market shaping and the launch of APL-2 in PNH. Lead agencies in the execution of that plan
  • Effectively socialize patient strategy, plan, and core marketing activities within the US  organization
  • Build and nurture strong, positive relationships with key cross-functional partners, including medical affairs, patient services, patient advocacy, and field teams. Use those partnerships to uncover insights that can help guide marketing execution. Leverage those relationships to ensure partner execution in line with strategy / plan
  • Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of patient-facing initiatives over the long-term in a highly competitive market
  • Help breed a culture of patient-focus and customer-centricity throughout the organization
  • Efficiently and thoughtfully administer the patient marketing budget
  • Work closely with regulatory, legal, and compliance to build policies and procedures related to patient and caregiver marketing, including social media

Education, Registration & Certification:

  • BS/BA degree in life sciences, MBA preferred

Experience:

  • 6+ years of biotech/pharma experience, predominantly in patient and HCP marketing roles of increasing scope and responsibility
  • Experience in affiliate launches and rare diseases is preferred

Skills, Knowledge & Abilities:

  • Passion for understanding and championing the needs of people living with rare diseases and their caregivers, translating them into market-moving insights
  • Experience translating global brand strategy into affiliate patient and caregiver marketing execution, with depth in both personal and multi-channel marketing
  • Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
  • Commitment to collaboration and engagement, with a history of success leading in a matrix environment and with agency partners
  • An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges
  • Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success
  • Demonstrated integrity on the job, including an understanding of relevant rules and regulations
  • Strong communication skills with the ability to influence across functions and varying levels of the organization 
  • Willing to travel domestically up to 30% of the time and attend events outside of business hours (e.g., occasional weekends and evenings)

Physical Demands and Work Environment:

This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

This job operates in a professional office environment and routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Benefits and Perks:

Apellis offers a great benefit package which includes: health insurance with full premium coverage, 401K with company match, paid time off (PTO), long- term disability insurance, life insurance and more!  Visit http://apellis.com/careerbenefits.html to learn more.

Company Background:

We are a clinical-stage biopharmaceutical company focused on the development of novel therapeutic compounds to treat disease through the inhibition of the complement system, which is an integral component of the immune system, at the level of C3, the central protein in the complement cascade. We believe that this approach can result in broad inhibition of the principal pathways of the complement system and has the potential to effectively control a broad array of complement-dependent autoimmune and inflammatory diseases.

Visit http://apellis.com/about.html to learn more.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

 

EEO Statement: Apellis is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. Apellis strictly prohibits and does not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, genetic information, marital status, AIDS/HIV status, smoker/nonsmoker, and occupational pneumocononiosis or any other characteristic protected under applicable federal, state or local law.