Integrated Media Buyer

Mid-level Communication Professionals Washington, District Of Columbia


The Integrated Media Buyer will build, launch, optimize, and report on traditional and digital media campaigns across multiple DSP’s, search, social, and direct. Additionally, the Digital Media Buyer will provide actionable campaign insights to both internal teams and key stakeholders. Digital Media Buyers work closely with Clients and Publishers to deliver exceptional service throughout the digital media buying lifecycle. Experience across offline channels a plus.

Responsibilities:

  • Execute sophisticated paid media campaigns across a variety of digital platforms including Campaign Manager (DCM), Display and Video 360 (DV360), Facebook, Twitter, LinkedIn, Google Adwords, etc. (experience in attribution analysis, viewability/fraud monitoring, brand measurement solutions and multiple DSPs a plus)
  • Establish and maintain relationships with programmatic buyers, media agencies, advertisers, trading desks & DSPs.
  • Act as Programmatic subject matter expert and lead on internal training and growth opportunities
  • Understand customer needs and requirements; staying current on all digital industry trends and provide timely POVs
  • Confidently manage campaigns from start to finish
  • Translate client needs into campaign strategies that over-deliver on their needs
  • Develop in-depth, streamlined reports to showcase performance, both for clients and within APCO Worldwide
  • Keeping up with marketplace opportunities; evaluate and propose targeting, geography, scheduling, support level, and budget
  • Manage ad technology vendors as needed to execute specific campaign work
  • Oversee cross-channel planning across digital placements – search, social, display, native, direct buys, and others, and traditional placements – television, radio, and out-of-home
  • Work collaboratively with relevant account team members to develop and optimize campaigns
  • Assist in interviewing and training other team members
  • Analyze and optimize social media spending around client needs, focusing on data-driven tactics
  • Prepare reports showcasing ad performance and share insights on current and future tests
  • Develop strong partner relationships and lead weekly, monthly and quarterly client meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.
  • Experience buying traditional media, with a special focus on TV (broadcast & cable), radio, and out of home on a national and local level.
  • Knowledge of building out media campaigns within planning software – utilization of Bionic Planning software a plus
  • Develop and apply a working knowledge of advanced media concepts, terminology, media math and media plan execution (e.g., reach, frequency, universe, rating, CPM)
  • Strong understanding of planning and measuring television and radio campaigns based on GRPs, CPP, and ratings
  • Skilled in monthly and year-end financial reconciliation of all media campaigns and tactics

 

Requirements:

  • 3+ years working in the digital buying/programmatic space
  • 3+ years working with traditional media planning, inclusive of television, radio, and out-of-home
  • Agency experience preferred
  • Familiarity with the advertising technology landscape and ecosystem (DSP's, SSP's, DMP's, 3rd Party Data/Verification/Optimization, Media Quality, etc.)
  • Experience with social and search advertising
  • Detail oriented with exceptional critical thinking and problem solving abilities
  • Experience with digital and traditional ad trafficking
  • Familiarity with media ad systems – Strata, Media Ocean
  • Experience delivering ads to influential audiences (ex: political influencers, thought leaders, business community)
  • Excellent written communications skills
  • Excellent listening and presentation skills
  • BA/BS degree or equivalent