Descrizione di posizione

Corporate SEM Manager

Marketing Corporate, Italy


Job Description

The Search Engine Marketing Manager reports directly to the Global Digital CoE Director of Amplifon and holds the responsibility of developing and executing a global Paid Search strategy, ensuring consistency with the global Digital Marketing strategy and alignment / adaptation across Amplifon’s regions and countries.

Main Responsibilities of the Search Engine Marketing Manager:

  • Design a global Paid Search program in alignment with global digital marketing strategy, setting the goals to increase brand awareness and lead generation;
  • Manage and allocate paid media budget, with a vision on CPC and CPL optimization across regions and countries;
  • Conduct ongoing analysis of paid search campaigns, managing and optimizing Ads accounts to meet global and local performance goals, and sharing of best practices across regions and countries;
  • Coordinate with regional / local digital marketing managers to ensure proper adaptation and execution of Paid Search strategy at local level;
  • Work along the MArketing team in order to maximize ROI, drive traffic and customers;
  • Identify trends and insights and research competitor advertising links;
  • Educate and coordinate other staff within the COE on the use of social media;
  • Establish strong relationships and manage key strategic partnerships with social platforms at global level.


Required skills and experience:

  • BS / MS Degree in Marketing or a quantitative test-driven field;
  • 5+ years experience in Paid Search Marketing - preferably on media agency side;
  • In-depth understanding of all aspects of paid search tactics and techniques;
  • Hands on experience with at least Google Ads and Bing Ads platforms;
  • Proven experience on analyzing data and developing insights to optimize Ads accounts;
  • Strong technical skills around website analytics tools (Google Analyrics, NetInsight, Omniture, WebTrends, etc.);
  • Strong account management, strategy and client management skills
  • Excellent interpersonal, communication and team management skills;
  • Command of English both verbal and written.