Audience Development Analyst

Audience Development Washington, District Of Columbia


Description

Position at AJ+

The Audience Development Analyst will support in the implementation of audience growth strategies organic and paid for AJ+ across all digital platforms utilizing analysis of content and data. The ideal candidate is passionate about the data and analytical correlation between audience/user behavior and published content. This person should be well versed in the digital media landscape.

  • Provide analysis on a day to day basis on content performance (qualitative and quantitative).
  • Conduct research on best practices and models based on data to inform content creation and publication teams.
  • Support Audience Development team with analysis of content performance and trends to feed into overall growth strategy for the department.
  • Provide in-depth analysis of partner initiatives.
  • Provide analysis of AJ+ content and provide feedback to Editorial teams.
  • Monitor day-to-day social conversations and content performance.
  • Track performance of social media campaigns and content.
  • Help with weekly and monthly reporting for AJ+ initiatives.