Audience Development Strategist

Digital Division Washington D.C., District Of Columbia


Position at AJ+


An Audience Development Strategist will support in the implementation of audience growth strategies (organic and paid) for AJ+ across all digital platforms. The ideal candidate is an avid online news consumer, active on social media and familiar with a range of general interest topics. This person should be well versed in the digital media landscape.

Key Responsibilities and Accountabilities:

  • Support on a day to day basis social audience growth strategy.
  • Conduct research on best practices and models based on data to inform content creation and publication teams.
  • Directly support Senior Strategist to strategize growth for content performance (i.e. video views, engagement) across AJ+ presence on digital platforms and create partnerships for increased distribution.
  • Support partner and vendors relationships.
  • Support in implementation experiments, collaborating with teams across Editorial and Platforms, to help optimize and evaluate new content initiatives.
Job Requirements / Qualifications:
  • Min 3 years' hands-on experience with platforms like Facebook, Twitter, Youtube, etc.
  • Familiarity with multiple social media platforms
  • Working experience with spreadsheets & making data-driven arguments
  • Journalism background is a plus