Campaign Specialist

Ad Operations New York, New York

We are looking to hire a Campaign Specialist to deliver excellent results for our top advertisers. This role will have a significant impact on adMarketplace’s revenue and visibility.  

As a Campaign Specialist, you will dive deep into connecting our clients KPIs to tactical campaign strategies that deliver excellent results to drive retention and growth. You should be a great problem solver, highly analytical, collaborative, and love diving into the details to solve problems and deliver excellent results.


Key Responsibilities:

  • Actively and consistently support all efforts to simplify and enhance the customer experience.
  • Efficiently, effectively, and accurately manage digital orders from submission through campaign fulfillment.
  • Set up all campaigns with 100% accuracy, confirm successful launch, monitor pacing and health of campaigns, forecast campaign success, troubleshoot issues, and deliver campaigns in full.
  • Engage vendors and reporting teams/systems as needed on creation of advertiser campaigns and troubleshoot campaign set-up issues.
  • Confirm all ad orders adhere to specifications and support creative/technical related inquiries from sales.
  • Monitor, forecast and analyze campaigns, educate internally to establish expectations for campaign risks and revenue risks.
  • Provide proactive and frequent updates to Sales on campaign delivery details, launches, or campaign issues, maintaining exceptional customer service for clients, agencies and vendors.
  • Work closely and engage and manage relationships with multiple departments including outside vendors, agencies, and ad hoc requests from teams.
  • Maintain Ops processes and best practices and provide suggestions to leadership on improvement opportunities.
  • Monitor search campaigns using weekly reports to see what changes have been made to a campaign and if the campaign is meeting its KPIs.
  • Identify and escalate performance issues post fulfillment of customer account to increase quality engagement and conversions for improved ROI.
  • Review monthly account performance reports and identify accounts that are not meeting their Key Performance Indicators (KPI) as established by the business.
  • Review keywords, clicks and conversions of customers to determine areas that need updating.
  • Clearly and concisely communicate (both verbal and written) Search account related findings to various members of the sales team.
Who you are:
  • Strategic thinker who is comfortable using data & insights to identify and solve problems.
  • A team player who knows how to collaborate across teams to deliver excellent results.
  • Excited about bridging business needs with technical prowess and analytical skills to deliver against client KPIs.
  • 1-3 years of relevant Campaign Management experience, search advertising experience strongly preferred.
  • Proven ability to set clear and deliverable goals -- demonstrate tenacity and a commitment to deliver and be accountable for results.
Qualities:
  • Ability to thrive in a fast-paced, deadline-driven, high growth environment.
  • A high level of intelligence, able to grasp and solve complex business issues quickly and creatively.
  • Self-motivated, proactive team player who is not afraid to roll up your sleeves and dive deep into problems to identify new solutions.
  • Excellent problem solving skills with attention to detail and a drive to deliver excellent results.