Demand Generation Manager
Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are looking for a passionate Demand Generation Manager. The ideal candidate has experience managing marketing campaigns across a number of different channels in an organization geared for high-growth including email and webinars. This role offers the opportunity to execute and measure marketing campaigns, partner closely with sales to help build pipeline and win more deals, and be creative with your approach in a mature industry that is ripe for disruption.
What You’ll Be Doing:
- Develop and execute short- and long-term multi-channel email and webinar campaigns to drive leads and the sales pipeline
- Identify new markets and advertising tactics to encourage business growth
- Execute email-based programs that produce increased engagement rates that are consistently above industry standards and drive customer satisfaction.
- Continuously monitor and seek opportunities to improve campaign effectiveness.
- Work with the content team to ensure content is optimally distributed and targeted to new and existing prospective buyers with an eye on expanding market reach.
- Build and manage key landing pages, offers and messaging to help support pipeline and campaign objectives while using Act-On’s software.
- Develop a deep understanding of the marketing automation space and Act-On, leading to content contributions that fit into the Act-On narrative.
- Work directly with SDR teams to ensure they are educated about active campaigns and understand how to best follow-up with leads to drive up conversion rates
- Compile and report results of marketing efforts using various systems - such as Salesforce.com and the Act-On platform
Who You Are:
- 3-5 years of software marketing experience.
- Highly motivated energetic self starter, passionate about martech who thrives in a high-growth organization.
- Proven experience contributing to demand generation, digital marketing and campaign efforts.
- Strong ability to understand marketing metrics and how to take this data to drive more effectiveness.
- Able to analyze and evaluate business issues; and document business and go-to-market plans.
- Comfortable and confident balancing responsibilities across multiple marketing channels with strong organizational skills
What We Offer:
- Generous Medical, Dental and Vision Benefits
- Flexible time off
- Monthly wellness allowance
- Monthly commuter allowance
- Stock Options and 401k plan with discretionary matching
- Flexible Spending Accounts for health and child care
- EAP access for you and your immediate family
- 3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)
- Paid time off to volunteer
- Disability Insurance
- Life Insurance
Compensation:
The anticipated annual compensation for this position will be $80,000-90,000. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.
Culture:
Our values are active guidelines we attempt to live by every day — Put People First, Be Yourself, Do Your Best (Together), and Make It Better. We are working to ensure that all our people feel seen, respected, supported and connected at work, and we celebrate our differences for all the ways they make us stronger together.
In the spirit of those values and beliefs, we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race or ethnicity, national origin, gender identity or expression, sexual orientation, religion, socioeconomic status, disability, age, or veteran status. If you have a disability or special need that requires accommodation, please let us know.
Don’t meet every requirement? Statistics show that women and people of color are unlikely to apply to jobs unless they are 100% qualified, which is rarely the case for anyone. So, let’s change that statistic! We strongly encourage individuals from minoritized groups to apply, even if your experience doesn’t align perfectly. If this role excites you, we want to hear from you. You might bring the exact talent and perspective our team needs!