Director, Audience Development
ABOUT Your Role:
As the Director of Audience Development, you'll be responsible for reaching new audiences, on every platform. In 2016, About.com launched three of the fastest growing brands, each reaching tens of millions of people every month. In 2017, we're launching two more.
ABOUT Your Contributions:
- Manage a social media team working across five rapidly growing brands to find and engage the right audience, for the right brand, on the right platform
- Work with Product and Tech to optimize our sites for social
- Work with Data Science and Analytics to track ROI and optimize campaigns
- 3+ years proven experience driving audience growth on social platforms for a major publisher
- 2+ years manage a social growth team
- Experience managing a substantial growth budget and proving ROI
- Detailed understanding of the pixels, tags and meta-data that make social work
About.com is reimagining the way people find expert advice and answers online. Through its premium vertical brands including Verywell, The Balance, Lifewire, The Spruce and its namesake About.com, we help tens of millions of users each month answer questions, solve problems, learn something new and find inspiration on topics they deeply care about.