VP - Marketing & Communications

Operations - US Chicago, Illinois


Description

Vice President of Marketing and Communications

 

AArete is looking for a Vice President of Marketing and Communications (VP). The Vice President of Marketing and Communications (VP) plays a critical leadership role within the firm. Reporting to the Chief Operating Officer (COO), the VP will work collaboratively across the organization while leading, mentoring, and managing a team of six direct reports. The VP function will be focused on four main areas:

• Increase AArete’s overall brand awareness, integrating the firm’s vision and mission

• Develop content strategies and distribution plans, including in-person, digital, and social
• Build a culture where the marketing, business development, and delivery functions collaborate, and drive decisions informed by reliable market-tested data
• Increase visibility of AArete’s community involvement and volunteerism



The successful candidate will be a professional with demonstrated success leading a marketing and communications team, preferably in a professional services firm, with a strong belief in the mission and is motivated to build a world calss brand.

Primary Responsibilities:


LEADERSHIP: Strategic planning | Leadership-ready reporting | Presentations | Meeting facilitation | Budgeting | Management functions:



•  Act as the firm’s brand champion; leading strategic marketing and communications efforts to strengthen the firm’s brand identity, reach, influence, and impact

• Develop and mentor an internal marketing team through disciplined brand processes and leveraging established workflows.

• Bring a strategic market perspective and audience-centric point of view to the Executive Leadership Team

• Be a leader, listener, and educator while developing cross-functional initiatives with diverse internal clients

• Embrace an entrepreneurial culture that encourages bold and innovative ideas while balancing the need for brand consistency

• Work with the executive office to ensure clear, transparent communications

• Manage external vendors - including public relations, creative services, event planners, photography/videography, printing, etc.


 

MARKETING & COMMUNICATIONS: Creative direction | Writing/editing | Media planning | Project management | Internal communications | Vendor management:

• Develop and enforce consistent key messaging framework, aligned with new strategic plan, to support the company’s mission and promote its brand

• Oversee the planning, development, and implementation of an integrated marketing, PR, and communications strategy - including social media, print and digital content, email marketing, programs, and events

• Lead the production of all content and materials to support the company’s owned, paid, and earned media, including events

• Provide hands-on marketing and communications support to clients, including the executive office, consulting teams, Finance and HR

• Lead the development of bold, creative external campaigns to reach target audiences and motivate them to take an action

• Develop key metrics framework to monitor results and enable data-driven marketing decisions

• Develop and nurture trusted relationships with local media and community partners



MARKET DEVELOPMENT: Collaboration | Strategic alignment | Holistic approach | Tracking:

• Partner with leadership to develop and implement effective strategies aligned with the priorities of the company


• Leverage technology to create new ways to tell stories, educate stakeholders, build connections, and support the growth and evolution of the company


• Support the growth and development of signature products and services


• Work cross-functionally to evaluate the ROI on existing products and services and develop go-to-market strategies for new products and services


• Oversee the development of winning proposals

 

REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE:

•  Bachelor's degree in marketing, communications, public relations or 15+ years of progressive professional experience with a focus on integrated marketing communications


• Deep technical skills in brand, strategic planning, creative direction, market research/advertising, team dynamics and successful team leadership


• Demonstrated experience creating long-term (1-3 years) strategic marketing plans that connect marketing goals and strategies to overall business strategies, with metrics that quantify success


• Exceptional interpersonal skills, including presentation skills, persuasive pitching, writing, editing and verbal communications skills, with the ability to work successfully with diverse constituencies


• Experience leading a creative team to implement strategies and achieve goals, with a proven ability to mentor, coach and identify and develop talent


• Experience managing multiple vendors, understanding vendor pricing and expectations


• Strong project management experience working closely and diplomatically with diverse teams, managing tight timetables and multiple large projects with different “clients” simultaneously


• Highly organized with strong attention to detail.

 



Why AArete? AArete’s mission is to increase client profitability while improving the capabilities of our clients’ people. We believe that any organization can succeed by enriching and empowering its people. Our own people empower our vision to be a premier global management consulting firm that Fortune 500 and leading organizations trust.

What you’ll get:

  • Competitive salary and benefits
  • Unlimited PTO
  • Employer matched 401K
  • Shares in our Employee Stock Ownership Plan (ESOP)

Curiosity piqued? Learn more about us!

  • Forbes 2021 list of Best Management Consulting Firms
  • Vault’s Top 50 Firms to Work For
  • Crain's Chicago Business Fast 50 for a 3rd year
  • Inc 5000’s Fastest Growing Firms list for the 4th consecutive year
  • Consulting Magazine's Fastest Growing Firms for the 4th consecutive year
  • AArete acquired DsquaredI in September 2020
  • AArete acquired Third (i) Technologies in 2019