Marketing Operations Manager

Marketing Kuala Lumpur, Malaysia


Description

We are a premium Marketing-as-a-Service (MaaS) company focused on providing B2B digital marketing expertise for companies in the USA.

At 2X, you get to enjoy the following perks:

  • Competitive salary and benefits
  • Awesome and friendly working culture
  • Exposure to the latest technology and marketing innovation
  • Opportunity to collaborate with international clients
  • Work-life balance

2X is looking for a strategically-minded Marketing Operations Manager to serve as the linchpin of our campaign execution teams. The successful candidate will have a knack for translating strategic directives into action points that can be executed in multi-pronged lead generation campaigns. S/he will analyze data to develop scalable, optimized processes in lead generation and database management.

The ideal candidate possesses strong business acumen, top-notch project management skills, and the ability to clearly communicate findings and rally a marketing team around achieving business goals.

Responsibilities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Manage and allocate team resources and skills to achieve targets in email, social media, and ad campaigns.

Requirements:

  • Bachelor’s degree in Marketing, Engineering, or Business along with practical experience in marketing analytics.
  • 3-5 years of related experience in project management. Experience in the B2B segment highly preferred.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Proficiency in marketing automation systems (Salesforce, Pardot, Marketo, Hubspot) and integrating those systems with other technologies.
  • Exceptional communication skills. Must be able to clearly articulate, visualize and present analytical work targeted at both technical and non-technical audiences.
  • Technically capable, with strong research skills and a desire to improve processes.