Senior Paid Search Manager

Search Atlanta, Georgia


Description

REPORTS TO:  Performance Media Director

OVERVIEW

The Sr. Paid Search Manager is responsible for strategy, successful implementation and day-to-day management of paid search accounts. Sr. manager develops optimizations, reporting and tactics for the paid search campaigns. He/she is able to effectively  communicate with clients and lead management and execution of paid search initiatives internally and externally. This person has a strong understanding of video, GDN, and Native advertising and solid foundation of various search and analytics tools. Sr. Search manager is a driven professional that has both critical  and analytical thinking and ability to organize, optimize and derive algorithmic solutions for paid search accounts. Passion for quantitative analysis and affinity for math/statistics is strongly preferred.

RESPONSIBILITIES

  • Provides day-to-day management of paid search marketing campaigns across engines
    • Responsible for deploying and executing various optimizations across paid campaigns, keywords and ads
    • Responsible for managing digital spend with respect to client’s goals or variety of goals
    • Finds opportunities to test new initiatives, ad copy, ad units and ad extensions
    • Creates and manages billing, budgeting and pacing process
    • Updates budgeting, bidding and other optimizations tools
  • Implements holistic media planning and buying and translates overarching goals into management of individual search campaigns
  • Adheres to process, quality assurance protocols and best practices.  Introduces improvements and devises new solution for optimizing paid assets
  • Provides weekly and quarterly report on performance of search campaigns
    • Creates and updates current reporting templates, provides actionable insights for client’s campaigns and optimizations
    • Innovates and stays on top of automotive industry and digital marketing trends
  • Innovates, presents and executes on yearly strategic and tactical plans
    • Develops strategies and quantitative algorithms for optimizations (bidding, budgeting, reporting, etc.). Understanding of importance of deriving conclusions based on data sets, applying findings on a larger scale
    • Deep knowledge of optimization techniques – keywords, campaigns caps, audience, location, adjustments
  • Aids in strategy development and leads execution for complex marketing programs such as segmentation, copy testing, KPI forecasting, advertising effectiveness, media mix modeling, attribution, ROI measurement
  • Manages workloads, workflow, other team communications & takes responsibility for running all aspects of Search accounts. Manage client relationships (oversee POVs, Reports) work with analytics teams of dashboards and presentations. Lead strategic thinking and delegate execution to others.

 

  • Manages 1st, 2nd and third party audiences in various platforms (Liveramp, GA, Adobe)
  • Develops and fosters relationships across larger media planning team, analytics and account management
  • Presents strategic and tactical media plans internally and externally to the clients

QUALIFICATIONS

  • 4+ years of Paid Search or Analytics Experience
  • Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or similar analytical field
  • Exceptional knowledge of Microsoft Excel & Google Sheets (i.e. Pivot tables & Vlookups, slicers, nested statements)
    • Knowledge of Tableu/MySQL/Datarama/Google Data Studio is a plus
  • Knowledge of ad serving platforms and online analytics solutions (Google, Adoble)
    • Understanding of tagging and tracking solutions
    • Ability to generate various floodlight and event tracking tags
    • QA of web pages for technical implementations is a plus
  • Excellent organizational, communication, and team-working skills
  • Experience building, organizing data for analysis and optimizations
    • quantitative analysis
    • forecasting strategies
    • math modeling and statistical analysis is a plus
  • Must be self-starter/self-motivated person
  • Strong attention to detail and ability to dig into data while understanding important initiatives and priorities
  • DoubleClick, Adwords and Bing editor experience is preferred (Marin/Kenshoo/IgnitionOne is a plus)
  • Experience presenting to clients via phone calls and in person meetings